Text

First of all, make the text easy to read. It should not become an eye test, especially on laptop computers.

The viewing area of the browser is much smaller than a normal printed page, so documents may have to be reformatted to fit this new environment rather and just dropping an existing document into a web page.

Don't run the text the full width of the screen, as this creates long lines of text that are difficult to read. Text also needs air around it. That's why most printed documents have margins.

Don't use long paragraphs of text. It's hard to read these in printed form and even harder to read on a computer screen. Try to keep paragraphs to four sentences or less.

Use color to convey information or to draw attention to where it is really needed.

Don't use the underline attribute for text because it makes it look like a link.

If a text font other than the default fonts is specified, make sure the font (or its equivalent) is one that is standard on the visitor's computers; otherwise, a graphic may have to be utilized, as in a page title in Edwardian Script font.

Finally, try not to put links in the text, especially in the middle of a sentence or paragraph. If there are links relating to the text, they should be put at the end, like footnotes. Give visitors a chance to read the text before sending them somewhere else.